Google Ads and Meta Ads Management in Albania

We run Google Ads and Meta Ads for businesses that want enquiries, bookings and sales. We do not sell social posts or a monthly report full of impressions. If you are deciding who should look after your ad budget, this page tells you how we work, what we have found in real accounts, and what you get.

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Most ad accounts count the wrong thing

Ask an agency how many conversions your ads produced and you will get a number. Ask how many of those were real customers and the answer gets quieter.

We see the same problems again and again when we open an account:

Phone taps, WhatsApp clicks and add-to-cart count as “conversions”, so the platform optimises for the cheapest tap instead of a booking.
Display Network or Search partner sites are switched on inside Search campaigns, and take a large part of the budget.
A booking or purchase tag has recorded zero for months, and nobody noticed.
Website conversions still report to the previous agency’s tag, not to your account.

These are not exotic cases. They came out of the accounts we reviewed ourselves in November 2026. Fixing them is where we start.

Who this is for

This is for businesses that need customers from paid ads: hotels and resorts, tour and hospitality businesses, ecommerce shops, service companies, and organisations in Albania or abroad that want to reach Albanian-speaking and international audiences.

It is not for you if you want a few posts a week on social media and a count of likes. We do not run that service.

What we do on every account

These are our standard practices, not extras.

Only real outcomes are primary conversions. A form lead, a booking or a purchase decides how the platform bids. Phone, WhatsApp and email clicks are tracked, but as secondary actions.
Tracking that follows the customer. If checkout or booking happens on another website, we set up cross-domain tracking and test it with a real click-through, not only a look at the link.
Consent Mode v2, so measurement respects what visitors agreed to.
Display Network and Search partners off on Search campaigns, unless you agree to them. Auto-applied recommendations off.
A weekly invalid-click check, per campaign and per network. We compare ad clicks with Google Analytics 4 sessions from the same campaign, and we review where the ads appeared.
Prompt claims for invalid clicks. Google investigates only the last 60 days of activity (Google’s help page), so we file as soon as the evidence is clear.
Reports in leads and bookings, not impressions.

What we manage

Google Ads: Search campaigns, and Shopping, Performance Max, Demand Gen and YouTube where they fit your goal.
Meta Ads: Facebook and Instagram campaigns, including click-to-WhatsApp ads, and the Pixel and event setup behind them.
Measurement: Google Analytics 4, Google Tag Manager, conversion setup, consent, and the link between your website and your booking or checkout system.
Landing pages: advice on the page that receives the click, and the build when you need one. We are a web agency, so we can change the page ourselves.
Reporting: a plain-language report built from your own bookings, leads or orders.

What we found in real accounts

We name no clients. Here is what we saw, with dates.

A five-star hotel in Tirana: 794 “conversions” and 8 bookings. In March 2026 Google Ads reported 794 conversions in 30 days. The hotel’s booking engine confirmed 8 bookings from Google in the same period. Seven different actions counted as conversions, including phone clicks and add-to-cart, the tracking did not follow the guest to the booking engine, and the consent setup was incomplete. We rebuilt the conversion setup and the cross-domain tracking. Why conversions are not bookings →

A four-star resort in Albania: Display sites inside Search campaigns. Display partner sites switched on inside two Search campaigns took most of the spend. Google filtered 6,520 invalid clicks between 27 July and 4 November 2026. We found another 2,213 that were billed (5 September to 11 October) and filed a claim with Google on 4 November 2026. The claim is pending. Google decides, and we do not count a refund until we have one.

The same hotel on Meta: a form event that fired 961 times for 9 real enquiries. The website’s form event fired 961 times in 25 days against 9 real enquiries, so Meta’s own numbers were inflated. The booking engine carries no Meta Pixel, so Meta saw 1 purchase in 28 days against about 100 bookings. We have fixed the picture of what is going wrong; we are still closing the gap. Cost per WhatsApp conversation started fell from $11.86 (June to September 2025) to $1.86 (July to October 2026). That is the cost of starting a chat, not the cost of a booking, and we say so every time.

You own the account and the data

Your Google Ads account, your Meta ad account, your Pixel, your Analytics property and your Tag Manager container are in your name, with you as the owner. We work inside them as your agency.

If we part ways, you keep everything: campaigns, history, audiences and data. Nothing is locked in our account and you are not renting your own results from us. Ask any agency this question before you sign.

How we work

Audit and measurement check. We look at the account, at what counts as a conversion, and at where the budget really goes. We compare the platform’s numbers with your bookings, leads or orders.
Fix the foundations. Conversion actions, tracking, consent, network settings. Ads should not scale on numbers we do not trust.
Plan and launch. Campaigns built around the outcome you can count, with clear rules for budget, audiences and landing pages.
Weekly checks, monthly report. Invalid clicks, wasted spend and anything that changed. A monthly report in leads, bookings or sales, and what we will do next.

Prices depend on your account and goals. Request a quote →

Questions, answered

How long until we see results? We cannot promise a date, and an agency that does is guessing. The first weeks usually go to measurement and clean-up, because campaigns need correct data to learn from. After that we test and adjust, and we agree a review date with you in the first month. What we can promise is that you will see numbers you can check against your own records.

What do we need to provide? Access to your ad accounts, your website and analytics (as an invited user, not by sharing a password), and a way to see real outcomes: your booking engine export, enquiry inbox, CRM or order system. We also need a person on your side who can tell us which enquiries became customers. The more of that we can see, the better we can optimise.

Who owns the ad account? You do. See above.

What do you report? Leads, bookings or sales and what each cost, compared with your own records. Alongside that: invalid clicks and where we acted on them, where the ads appeared, and what we are changing next. We do not lead with impressions or clicks.

Do you guarantee a number of leads or a return? No. Nobody can control the market, the competition or your own follow-up. We control the setup, the measurement and the weekly attention, and we report honestly.

Do you work outside Albania? Yes. We work in English and Albanian, for businesses in Albania and for international and diaspora audiences.

Ready to find out what your ads really deliver?

We start with a look at what your account counts, and what it should.

Request a quote → · Book a call →