The Challenge: When our client approached us with the goal of launching a successful campaign to promote the animated Albanian language version of the well-known "Pilgrim's Progress" movie, they initially intended to reach the widest possible audience through local TV stations. However, with our technical support and strategic guidance, we were able to develop a two-phase campaign that would achieve their goals more effectively.
The first phase of the campaign focused on lead generation, with the goal of strengthening the client's relationships with existing and new partners. We developed an integrated CRM system that allowed the client to collect and manage leads, and then implemented an email marketing campaign to communicate with these leads and encourage them to watch the movie through a private video hosting platform.
During the second phase of the campaign, the client's partners helped to expand the reach and impact of the movie through a variety of channels, including social media and YouTube. The campaign strategy and implementation were developed in close collaboration with the client's team, and we used a custom WordPress site with the Thrive Themes to showcase the movie and encourage viewers to watch it.
Thanks to these efforts, the campaign was a resounding success, with over 3,000 movie views through the website during the first phase alone, representing more than 5,000 to 9,000 individuals since it was watched in families and communities everywhere. During the second phase of the campaign, an additional 37,000+ video views were recorded on the client's YouTube channel, resulting in a total of anywhere from 20,000 to 30,000 individual people who watched the movie.
Our agency is proud to have helped our client achieve their goals through this successful campaign, and we continue to work closely with them to develop innovative and effective marketing solutions.